Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
Making your advertising message company-centric instead of customer-centric. A brand-centric, salesy approach deflects interest in your company. Make your marketing customer-centric for the best engagement and results.
Second biggest mistake: Far too often, businesses start and stop their digital campaigns. You need to contribute a steady flow of content to the marketing channels you use for the greatest effectiveness.
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